Jonathan Bossaer
Jonathan brings over two decades of experience as an entrepreneur and strategic leader. As founder of BrandEpic, a brand architecture studio specialising in the wellness economy, he has developed and positioned brands for organisations across Europe. His work at BEAM reflects a long-standing conviction that human energy is the most underleveraged asset in modern organisational life. Jonathan leads BEAM’s strategic direction, corporate partnerships and brand architecture.
Sanne de Regt
Sanne specialises in human development, behavioural dynamics and the operational design of environments that support regulation and recovery. Her work is grounded in a deep understanding of how people function under sustained pressure — and what conditions genuinely support restoration. At BEAM, she leads the development of guest programmes, community engagement and the ongoing refinement of the human experience within the space.
Christophe Haddad
Christophe combines deep expertise in organisational dynamics with an exceptional ability to translate complex principles into lived experience. He brings structured thinking and creative precision to the design and delivery of the BEAM environment — ensuring that every element of the guest experience is intentional, coherent and aligned with BEAM’s founding principles. His background spans operational leadership, implementation strategy and human-centred design.